Even back when QuarkXPress was used for 90% of all professional publishing and design, Quark aimed its feature set at publishers. Quark’s strongest customer base has always been publishers who need to be efficient. In addition, designers and publishers are now including rich, interactive experiences in their digital publications and need simple, affordable - sometimes automated - tools to produce them. Today, content needs to be generated for multiple media and devices simultaneously, so that readers may consume the same information in print, on websites, smart phones, and tablets. The earlier model used by newspapers and magazines was to lay out a printed publication and then repurpose its content on the Web. In the six years since Quark replaced its leadership with experts from the world of digital and automated publishing, the business of publishing has dramatically changed. In recent years, many graphic designers have switched to Adobe’s InDesign for their page layout needs, but both Quark and QuarkXPress have continued to develop and thrive - especially in the publishing markets (both small and enterprise level). was founded more than 30 years ago, and their flagship product QuarkXPress was released more than 25 years ago.
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